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# Merchandising
## Neko Genesis Plushie Collection
In Q1 of 2024, Neko embarked on its merchandising journey with a limited collection of 250 lucky cat plushies.
The Neko plushies are nearly sold out and can be purchased [here](https://plushie.nekotoken.xyz/) for 25 NEAR! Neko Genesis Plushies are minted via NFTs which act as a pass to claim the physical collectible. The NFTs are important to hodl as they *might* unlock future rewards.
## The start of a worldwide brand
The Neko Genesis Plushie collection has laid a solid foundation for Neko's brand to flourish, establishing an identity that transcends web3.
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