# Content Creation

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## Content Creation is our Core

NEKO is leading the way for content creation centered around the NEAR ecosystem. Currently, there is a lack of enjoyable-to-consume educational content about NEAR Protocol and NEKO creators are working to solve this. Educating new users is a mandatory step in the onboarding process for bringing mass adoption to NEAR Protocol.&#x20;

NEKO leverages TikTok and YouTube to reach a wide audience. NEKO is giving NEAR Protocol a massive presence on TikTok that is unique to any other layer one blockchain. All it takes is one viral video to reach millions of potential new users overnight!

**2.5% (250 Million) of the total NEKO token supply is rewarded to creators for making content under the NEKO umbrella.**

Content creators are rewarded with NEKO to make educational content about the NEAR Protocol ecosystem. NEKO content creators breakdown DeFi, NFTs and development on NEAR in a format that is easy for anyone to understand.&#x20;

## Neko Morning Show

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The Neko Morning Show is the #1 NEAR Protocol podcast with hundreds of live viewers and 1M+ impressions!
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### Making NEAR Protocol easier to build on

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We dumb down the basics of building on NEAR
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