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description: Taking over the world with cute plushies
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# Merchandising

## Neko Genesis Plushie Collection

In Q1 of 2024, Neko embarked on its merchandising journey with a limited collection of 250 lucky cat plushies.&#x20;

The Neko plushies are nearly sold out and can be purchased [here](https://plushie.nekotoken.xyz/) for 25 NEAR! Neko Genesis Plushies are minted via NFTs which act as a pass to claim the physical collectible. The NFTs are important to hodl as they _might_ unlock future rewards.

<figure><img src="https://83653294-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPe6bzcLQGDmzFsqP2Uwx%2Fuploads%2FnkQnrRaDTZvqcM2DqGY8%2Fimage.png?alt=media&#x26;token=0f2f8e42-a96a-40b3-bf7b-28e808385487" alt=""><figcaption></figcaption></figure>

## The start of a worldwide brand

The Neko Genesis Plushie collection has laid a solid foundation for Neko's brand to flourish, establishing an identity that transcends web3.
